5 Free Marketing Tools Every Digital Marketer Should Know About

In today’s fast moving digital landscape, staying on top of trends and creating engaging content are essential parts of successful marketing. Fortunately, there are powerful (and free!) tools available that help you do just that.  

Here are five of the best free marketing tools that help with everything from content planning and trend research to design and analytics: 

Exploding Topics 

Exploding Topics helps you identify popular search trends across various industries before they hit the mainstream. It’s an excellent tool for planning content that is relevant and aligned with what your audience is starting to care about. 

Cureated 

Cureated delivers curated Instagram feeds and trend insights. Whether you’re refreshing your brand visuals or developing a new campaign, it’s a great resource for discovering what’s capturing attention across social media. 

Answer the Public 

Answer the Public takes your keyword and generates the most common questions and search phrases associated with it. It’s ideal for creating content that aligns with what people are actually looking for which is great for SEO.  

Google Analytics 

Google Analytics remains one of the most comprehensive tools for understanding how users interact with your website. It’s a key tool for optimising content performance and making data-driven decisions. 

Canva 

Canva makes it easy to design professional looking graphics, even without a design degree. Whether you’re creating social media posts, presentations, or marketing assets, Canva offers a wide range of templates and tools to help you stay on brand and on trend. 

Looking to take your digital presence to the next level?

Whether you're using these tools to plan content or launch a new campaign, a well designed website is still at the heart of great marketing. Get in touch to see how we can help bring your vision to life.